Name Email

Website Trust-7 Reasons Your Buyers Don’t Trust Your Website

One of the biggest hurdles you must overcome when selling anything is establishing trust with your buyers.Website-Trust

This is especially true when selling your products and services online.

After all, anyone can buy a domain, set up hosting, publish a website and claim to be in business. Right?

The fact is, most people are looking for reasons NOT to buy from you instead of why they SHOULD.

Understanding this principle ( Thanks Craig Garber),  it’s very important for your website to portray trust in the minds of your buyers.

So below, I’ve listed…

7  Common And Costly Mistakes Business Owners Make When It Comes To Building Trust With Your Website.

1. Lack Of Testimonials-What you say about yourself is an opinion, what others say about your is a fact. Be sure to add your customers testimonials to your website. Be sure to list full names, city and state if possible. Adding their picture or a video testimonial adds even more trust.

2. No Contact Page- Your website should have a clear link to your contact page. Your contact page should list your business phone, fax and physical address.

3. No About Page- Your about page should be the story of your business and not some stuff mission statement. Your buyers don’t care about YOUR mission statement. Tell the story about how you got started in business, how long you’ve been in business and why your business is different. This is also another great place to add your contact information.

4. Registering A Private Domain Name- What are you trying to hide?  That’s exactly what your buyers are thinking  when they see your privately registered domain name. I won’t buy from a website that makes this information private.  This is OK to do if you’re running multiple websites but I wouldn’t do this with your main website.

5. Not Updating Your Website- There’s nothing worse than landing on a website that hasn’t been updated. It just makes your business look neglected.  It’s easy to update your site if you’re running a WordPress blog alongside your website. Just be sure to add at least some content weekly.  Not only will your customers trust you, the search engines will too!

6. No Trust Images- Are you a member of the Better Business Bureau? Add their logo.  Do you accept major credit cards? Add those images to your order pages and to the footer of your website. Do you have any big brand clients?  Add their logo to your site if they allow.

7. Your website’s copyright is outdated-This one is a simple fix. Check the copyright date on the footer of your site. If it’s not current, make sure to update it.

Most business owners only concentrate on getting traffic to their website. What good is all that traffic if it fails to convert?

What are your thoughts on website trust?

How do you add trust to your website so your buyers feel comfortable buying from you?

I’d love to hear from you so please post your thoughts in the comment box below.

Now go dominate Google, Bill Parlaman

P.S. Be sure to download your FREE E-book on 101 SEO Strategies For Small Business Owners. I am redesigning my site and there’s a good chance I’ll remove this offer for good.

Be Sociable, Share!


4 Responses to “Website Trust-7 Reasons Your Buyers Don’t Trust Your Website”
  1. Good list. I have always kept my domains private due to spam issues from having my info public. Is this a valid concern?

  2. Edwin Soler says:

    Bill, It’s amazing to see how simple some of these steps are yet they are ignored often. I have a question regarding this post; more like asking your opinion. What is the best way to get a testimonial? My struggle is:

    1. If I use a good comment, should I ask for permision first?
    2. If I offer something back for a testimonial, it feels like I am bribing them which I will not do.
    3. What if they do not want their full name or location disclosed? This has actually happened to me before.

    Thanks for your feed back.


  3. Dear Lloyd,
    Thanks for checking in and great question!

    This depends on your business really. If you’re an internet marketer trying to keep your niches hidden from your competitors, you could make your domains private. If you’re a brick and mortar business owner, info-marketer or consultant I would make your information public. Remember, people are looking for reasons NOT to buy from you. Your job is to eliminate these reasons. I hope this helps.


  4. Hi Edwin,

    Thanks for your comment. I really appreciate them and keep them coming. The best way to get testimonials is to have a system in place so you’re always ready to capture a testimonial. The key is to get a lot of testimonials. Some will be better than others. You are only concerned with the ones that give you the information you want and who love doing it for you.

    Hope this helps,

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!