Website Marketing – 9 Things Every Website Must Have!
by Bill Parlaman
Filed under Articles
Your business website can generate leads only if you include vital elements in it. There are varied things you need to take care of while developing your site and this in turn will ensure that your business website serves as a machine to generate leads. Below are mentioned some of the key factors that you must take into consideration to make your business website effective and result oriented:
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Big Benefit Headline With Tons of Curiosity: Your headline is what grabs your customers attention and gets them to read more of your website. This also goes for your offline direct mail pieces as well. The first job of your marketing is to grab your prospects attention and a big fat benefit laden headline is the you go about this. Your headline should induce them to stay on your website or continue reading your ad. Make sure your headline contains your products biggest benefit and uses curiosity.
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Irresistible Offer: You must have something to offer to the site visitors. It can be in any form such as free video or free report. This helps to create interest and the site user feels there is something in store for him and this helps to get more opt ins as well as business leads. This also reinforces you as an expert by giving away some free information and helps build a relationship with your customer.
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Use audio video presentation as it will leave a good impression on the minds of your site visitors. It will give them a feel that you maintain professionalism.
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Include testimonials: Testimonials in a very subtle way promote your products and services and the prospective buyers get more convinced about trying your product. But, it should seem only like an opinion or review and not as a sales material. The best testimonials are before and after testimonials. For example, ” Before I started using xyz product I was frustrated and broke but now I am making an extra $5000.00 a month and loving life. Also, always and I DO mean ALWAYS use first and last names of the person giving the testimonial and use their picture if possible.
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Quality Content: your content should be informative, crisp, entertaining, and grammatically correct and its language should be easy to understand. Try not to use jargon and always strive to simplify things.
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Use Opt ins to generate business leads: it is suggested to all the online businesses to make liberal use of opt ins to get good business leads and to increase sale conversions. This is where you’ll want to offer email tips, your ezine or online newsletter. It’s even better if you can get their mailing address and mail them a physical newsletter or free report in exchange for their name and email.
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Be personalized: writing in a personalized style addressing the person is a fantastic idea to give your site visitors a feel that you are genuinely concerned with their problem and want to find them a suitable solution.
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Be approachable: Be flexible in terms of approachability. Give different options to your site visitors to contact you such as email, fax, phone number and so on.
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Legitimate business address: there must be a proper business address as it adds to the credibility and your site visitors get a more professional feel about your company.
So, these are a couple of things that you need to bear in mind so as to make your business website work for you in getting more and more leads by drawing the targeted customers.
Bill Parlaman is the creator of http:www.RadicalMarketingSolutions.com a website dedicated to helping businesses and entrepreneurs generate more leads and convert more sales with their website, blog and direct mail. Bill is serious student of emotional direct response marketing and copyrighting and is featured in the book, Ultimate Success Secrets with Marketing Legend, Dan Kennedy and Mike Capuzzi. You may use this article on your website as long as you give proper credit and maintain my link back to Radical Marketing Solutions.
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All great tips for helping your website turn visitors into leads.
It never ceases to amaze me how many businesses – small to medium sized especially – miss out on direct response principals online.
If you want your site to generate leads, you must implement!