Direct Response Marketing, What The Heck Is It Anyway?

March 13, 2009 by Bill Parlaman  
Filed under Bill's Blog

Most Marketing is not designed to anything outside of get you recognized.
Direct Response Marketing however is designed to get a direct response to the message you are putting out to your prospects.
Take my website for example, I ask you for your name and email and in exchange I’ll send you marketing tips and marketing information.

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Lead Generation-What The Heck Is Lead Generation Anyway…And How To Turn Prospects Into Cash Almost Magically!

February 20, 2009 by Bill Parlaman  
Filed under Bill's Blog

So I got this email the other day from my good friend and marketing genius Craig Garber, ( If you have never read any of Craig’s stuff you’ll want to head over to  KingOfCopy.Com and check his stuff out!)
In Craig’s email he asked if you had to sell someone a pencil, how would you do [...]