What Matters To You?

“Folks, this is your captain speaking.  I need to make you aware of a situation.  As we crossed over into Georgia from Florida, we got an indication that one of the engines shut down and we’ll need to turn around.  We’ve got clearance to make an emergency landing in Jacksonville” This was the message I [...]

7 Ways To Leverage Your Website’s Elevator Pitch

So yesterday you discovered the importance of having a quality elevator pitch for your website. Today, I’d like to share with you 7 ways to leverage your website’s elevator pitch and increase traffic to your website or business blog. 1) Your website’s tag line.  Having a clear and concise tag line on your website quickly [...]