What Google’s Farmers Update Means For Business Owners

In case you missed it, Google “shocked” the online and SEO world this week with an update to their ranking algorithm.  This update has been dubbed by SEO professionals as the “Google Farmer Update“. It all started a few months ago when the NY Times broke the story of a website owner who intentionally garnered [...]

Small Business SEO-How To Find Your Keywords

So in my last post you discovered the importance of keywords for a small business SEO campaign and how Google uses them to match your website with your buyers search request. Again, just a refresher: Keywords are the cornerstone of your online marketing campaign because they’re the commercial intent of your buyer. Its whats going [...]

SEO Tips- The 5 Critical Elements Search Engines Can “See” On Your Website

So as you and I go through our little mini lessons on how search engines work,  let’s talk about what the search engines can actually “see” on your web pages. As I’ve mentioned before, search engine spiders are basically automated robots (software programs). These spiders crawl billions of web pages every day, analyzing the content [...]

SEO Tips-How Search Engines Determine Your Website Rankings

OK, yesterday you and I discussed how the search engines crawl websites and store all the information for later use. Today, you’ll uncover just how the search engines retrieve all that information and how they present it to you. First, it’s important to understand the the search engine’s job is to provide you with a [...]

SEO Promotion : How SEO Services Benefit Brick And Mortar And Home Based Businesses!

As a Philadelphia SEO consultant I’m often asked why it’s important for a business to appear on the first page of Google? Well for starters, the first thing you’ll need to know is people search online to find solutions to their problems. After someone ( meaning your prospect or customer) types a search request into [...]