How To Use Your Business Blog Or WebSite As A Marketing Tool

Is your website or business blog just an electronic post card taking up space on the Internet ? Does your website or business blog work  FOR your business generating leads and making sales? You see one of the biggest problems I see with most small business websites and business blogs is a lack of focus. [...]

Direct Response Marketing Rule Number Three!

Direct Response Marketing Rule number three is very important and applies to your offline marketing as well as your online marketing like your website design and your business blog. As a matter of fact you must apply all these principles not only to your offline marketing campaigns but your website design as well. So rule [...]

Direct Response Marketing Rule Number Two!

In my last blog post we discussed the first rule of direct response marketing which is “You Must Always Make An Offer.” Now, direct response marketing rule number two is: You Must Give Your Prospect A  Reason To Respond Now! You see if you don’t give your prospect a reason to respond right away chances [...]

The Number One Rule Of An Effective Marketing Campaign

So last time you and I spoke we discussed the three components every business MUST use to run an effective marketing campaign. Let’s just review real quick, shall we? Every Marketing campaign MUST have all three of these components at all times!  No exceptions!

Direct Response Marketing, What The Heck Is It Anyway?

Most Marketing is not designed to anything outside of get you recognized. Direct Response Marketing however is designed to get a direct response to the message you are putting out to your prospects. Take my website for example, I ask you for your name and email and in exchange I’ll send you marketing tips and [...]

Bill Parlaman And Radical Marketing Solutions Interviews Dwight Miller- Super Guy And Super Entrepreneur!

Every once in a while someone comes into your life and really makes an impact. I mean a life altering impact that sets your life on a completely new course. This is a story about one of those people…

How To Avoid Getting Your Ass Sued For Copyright Infringement!

They say a picture is worth a 1000 words. Well when you are writing a blog or setting up your website sometimes it’s hard to find the perfect photos for your blog post or web page, am I right? You search and search for a perfect photo but it’s really hard to find one isn’t [...]

Lead Generation-Why You Must Use Lead Generation On Your Website And Offline Marketing

So last Wednesday I was asked to speak at the Philadelphia Chapter of Glazer Kennedy about using lead generation on your website and specifically how to put together a squeeze page. If you are a marketer or a business owner and you have not heard of GKIC or Dan Kennedy and Bill Glazer is I  [...]

Marketing Strategy-Are You Throwing Your Marketing Dollars Away?

My good friend and mentor Craig Garber has a saying… He says, “Hope is not a good business strategy” So when a neighbor of mine told me he had just opened a new Karate studio I was thrilled for him. I said great, hey listen-if you need any help with your marketing I’d be happy [...]

Website Marketing – 9 Things Every Website Must Have!

Your business website can generate leads only if you include vital elements in it. There are varied things you need to take care of while developing your site and this in turn will ensure that your business website serves as a machine to generate leads. Below are mentioned some of the key factors that you [...]

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