Small Business Search Engine Optimzation For Local Businesses
The Internet has been around long enough for everyone to understand the importance of small business SEO when it comes to national and international marketing.
However, do you realize that local SEO is just as vital?
The majority of customers now do their research online, even when buying locally.
The yellow pages are dead, long live the search engines!
Our company can help you get out of the yellow pages an on to the first page of Google.
Search engines allow your customers to research products and compare prices.
They can even find out how other customers rate your business.
On the Internet, people are talking about your company, whether or not you are a part of the conversation.
Small business internet marketing needs to focus on getting the most for your budget.
When it comes to advertising, Internet marketing can be less expensive and bring you greater returns.
It not only lets you attract new customers but also helps you keep existing ones.
Website design is an essential element to effective small business Internet marketing.
A website doesn’t need to be expensive to draw attention.
In fact, I have seen many expensive sites that didn’t utilize website optimization strategies to bring in and keep customers.
This is why small business SEO has to begin and end with an SEO optimized website that is designed to fit your customers’ needs.
This is also why we have included website design as an essential part of our services.
Professional SEO services begin with small business web design, but it doesn’t end there. You need to be on the first page of Google in order to be able to bring suitable traffic to your site.
There are so many websites out there screaming for attention, you need to stand out in the crowd or you get lost in the shuffle.
Search engine optimization is the equivalent of having a gigantic billboard or the largest, best placed ad in the yellow pages.
It attracts the eye and pulls a customer in. Effective small business SEO takes this process one step further by bringing in targeted traffic.
SEO services help determine what your customers are using to find your products and services.
These keywords are then placed on your website and other vital locations to help customers see your website when they search for products you sell.
This is why it is so important to be on the first page of Google.
Web surfers only look at the first page of Google when searching for information.
If you’re not on that first page, they will look at your competitors who are there and you have lost the race before you have even left the starting gate.
Small business internet marketing includes other aspects, such as article marketing and social media.
Consumers are more discriminating then they used to be. They do their homework and they expect you to be an expert in what you do.
An SEO company should include article marketing as part of their services to help you get to the top of Google and stay there.
Article marketing is an essential element in establishing yourself as an expert.
We help you with your small business search engine optimization by creating key word rich articles that are also informative and meant to be read by people, not Google’s spiders.
We can help you understand Google’s new rules regarding content and our articles meet these new standards.
Social media includes Facebook and twitter, but there are many other social sites and many other ways to become a part of the Internet neighborhood. As we mentioned earlier, people are talking about you on the Internet, so you need to be a part of the conversation.
And conversation is what social media is all about. If you make your Facebook page an extension of your website you will turn people away.
You need to communicate and build relationships with Facebook and twitter.
These sites are essential as a web page in today’s Internet marketing world.
These sites help you attract new customers and keep existing ones.
Social media sites allow people to see you as a person, not a business. Small business SEO often loses site of this fact.
An SEO Agency that doesn’t help you create an effective social marketing strategy is not giving you the exposure you need.
You can help customers with product or service issues, let them know what is going on with the company, and let new customers see who you are.
Many companies think that SEO is expensive but this doesn’t have to be the case.
Affordable small business search engine optimzation helps utilize all these strategies: Website design, article marketing and social media, to help draw free traffic.
They are there to help you make the most of what the Internet has to offer, most of which is free or inexpensive.
SEO consulting is more about taking advantage of what is already there. Small business SEO is constantly changing and it is very hard to keep up.
We can help you create a web presence that is an extension of your local business and will draw local traffic.
We help you with a website that will inform and help your customers and a social media strategy that creates a virtual neighborhood to enhance your physical one.
We can also train your staff in your office or via webinars to help them understand your Internet marketing strategies.