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SEO Website Architecture-The X’s And O’s Of SEO-Episode Two

Hey everybody Bill Parlaman here from and I would like to welcome you to episode two of “The X’s and O’s of SEO“.SEO-Website-Architecture

Today we are going to talk about SEO Website Architecture or as I like to call it, the anatomy of a website.

When I say the anatomy of a website, I am talking about your website’s architecture. This means the way your website is designed for SEO purposes.

So when Google comes and visits your site, they can easily crawl your website and find the best content. This will help the pages on your site rise higher in the search engines.

Ultimately when your website climbs higher in the search engines, you’ll get more buyers to your website. They’ll  buy from you and buy from you more often, putting more cash in your pocket.

After all, is that not why we are all here today?

Without any further ado, let us get into today’s lesson.

The first thing I want you to think about is most business owners think of their website in terms of its whole or they think of it globally.

Most times when you think of your website, you think of your home page.

You need to change your SEO mindset and start thinking about your website in terms of first keywords and then pages of content built around those keywords.

Most business owners see their website like this, as a whole.  I am going to challenge you to change your mind set and start thinking about it more as individual web pages.

Let me explain to you why this is important.

Two of the ways that Google ranks webpages in the search engines are with relevancy and popularity. Relevancy basically means how relevant is the content on your webpage to your buyers search query.

So when your buyer types something into the search box in the engine like Google, how relevant are the words on your page to that search query?

Right away, if your page is not relevant to that search query, Google is not going to pay attention to you.

We want to make sure that we are as relevant for that search term as possible. The way that we do that is we build our webpages about one – yes, one – keyword or keyword phrase.

The way that we want to do this, of course, we will come here, if this is your webpage, you want to start with your title tag.

Your title tag should have your keyword in it. I prefer to have the keyword as the first word or the first part of your title tag whenever you are filling those out and I really only recommend that you stick to one keyword, one keyword phrase.

Having 10, 15, or 20 words as sometimes I see in title tag, that is really going to devalue your main keyword and this is the keyword we want this page to rank for in the search engines.

Then you want to start with your page title. I have <H1> tags here and that is just a form of HTML. You want to put your keywords in an <H1> tag.

Some people are saying that Google is no longer paying attention to <H1> tags because spammers have gamed this and they will use the <H1> tag and stuff it with keywords. I recommend if you are just going to use one keyword in your page title to use the <H1>; it cannot hurt.

In the content of your page, you want to make sure that you have your keyword in the first sentence of your first paragraph. Then you want your keyword sprinkled throughout your content.

Make sure you have it down towards the end of your content. Do not keyword stuff your pages. At the same time, you do not really need to worry about how many times you are using your keyword.

If you’re writing good content your keywords should appear naturally and it will rank well for that keyword.

If you’re looking for a rule of thumb, for every 100 words you write, consider using your keyword or keyword phrase about three times; if you’re interested in this kind of thing.

I would also recommend putting an image on your page.

The reason I recommend this is because quality content tends to have an image in the page.

Add an image that is relevant to the topic that you are writing about but make sure you add the alt text to your image – which is the attribute of your keyword in alt text.

What that does is that basically tells Google what that image is all about.

Remember, the search engines like  Google, cannot read or tell what an image is.  The alt text are the words that describe the picture. You want to make sure you have your keywords in there.

This diagram is a good example of proper SEO website architecture.

Looking at the anatomy of your website, rather than looking at your website globally or as just your home page, you want to think of your website in terms of this kind of site architecture.

You have your home page and then your home page links to your category pages.

Typically your category pages are going to be your most important keywords; those keywords that have the most search and the least amount of competition.

From these categories, then you are going to come down here and have your detail pages or maybe your product pages.

These are pages of content that really support your main keywords so that is why it is so important to start with keyword research.

This is the foundation of your SEO campaign – knowing what your searchers are looking for and what your buyers are looking for.

Then creating these little detail pages that link back to help support these category pages.

This is how you want to think of your SEO website Architecture, the anatomy of your website to improve search engine rankings and conversions.

I hope you enjoyed today’s lesson. If you did, I would really appreciate if you could leave some comments and questions in the comments box below on my blog.

If you have not already done so, go to my website and pick up my free report, “How to Get Your Website on the First Page of Google, Attract More Buyers, and Eliminate Your Competition Online Forever.”

This is Bill Parlaman saying, “Now go dominate Google.”

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10 Responses to “SEO Website Architecture-The X’s And O’s Of SEO-Episode Two”
  1. Denise says:

    Hi Buddy

    Is it really nearly 2 years since we met. Great video series Bill. If you want to work with a SEO Guy in the US use this guy! His knowledge is excellent.

    If you live in the UK and like English accents come and see me !! :-)

    Must dash Royal wedding pres are under way big style over here. Need to get the union jack out.

    Take Care


  2. Scott says:


    The audio was staticky, hissing and too soft.
    Couldn’t make it loud enough.


    Scott S

  3. Hey Scott, Sorry about that. I’m not sure what is going on but I can hear the audio fine on my end. I can also hear it loud and clear on my youtube channel.

  4. Hi Denise, you guys are really killing over there in the UK! And it has been nearly 2 years and you still talk to me! WOW Thanks for checking in and I look forward to seeing more great things form najeda online marketing!

  5. Conrad Flynn says:

    Bill – big fan of this new series! Great job of illustrating the basics of the “Google Code”… I get questions about this stuff all the time and I think this will be a great resource!

  6. Hi Conrad, Thanks so much for checking in. I’m so glad you’re enjoying the new video series of SEO strategies. I’m looking forward to doing more of these and making them look a little “fancier” If you have any topics you would like me to cover shoot them over! Have a great weekend.

  7. Edwin Soler says:


    AWESOME VIDEO! Very informative and easy to understand. One question, how do you get your videos to show in the Google SERP? Do you some how tag them? I added a short video to my site and asked my techs to makes sure it would show on the SERP but it is not coming up. Just wanted to know how to do that. Thanks. I can’t wait for the next video. You also look a lot more comfortable in this video than the last one, great job!


  8. Hi Edwin,

    Thanks for your comment! Getting your videos into the Google serps is all about knowing your keywords and it’s competition. You want to title your video with the keywords you are targeting for SEO. You’ll have a better shot of getting your video to show if there are only a few sites going after your keywords. Also, just because you post a video does not mean Google will show it. They like to show video for some things, news reports, images and blog posts for others. Of course you could upload your video and build links back to your video using the proper anchor text and this might help. You can also try tweeting it or posting it on your facebook page. I hope this helps.


  9. Ann Byer says:

    I especially liked the idea of adding an image, as I think it’s a suggestion with great merit. Thanks for the lesson! Keep em comin’!

  10. abi says:

    i am glad to know all information to have my own wordpress site by the way.
    But i am quite confused about domain of my own site on wordpress that it is free of cost or paid as well. if it is paid so how much i have to pay for that.

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