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SEO Title Tag-The X’s And O’s Of SEO-Episode 6

SEO Title Tag- HTML Title Tags Explained In Plain English

Hi, Bill Parlaman from and today is episode 6 of the X’s and O’s of SEO.

And today, I’m going to talk about title tags in plain, simple English.

You know, in my opinion you title tag is the single most important on-page SEO factor for getting your website to rank highly in the search engines.

And when I say on-page SEO factor, I mean the actual thing that you can see on your webpage so that your title tag, your H1 tags and the actual content on your webpage.

Unfortunately though, a lot of business owners get their title tag wrong and I’m hoping today to clear up some of that confusion for you so that you can make sure that your title tags are done correctly on your website so you get the ranking that you really want.

Identifies the title of your page. So, first, it is important to know what your title tag is. Basically, you can see your title tag at the bar above your web browser. It is the words or phrases that you can see on your Firefox or Explorer or whatever browser you use.

It also identifies the name of the page of your website. It is also the first thing that the Google bot sees when it comes and visits your website.

<Head> Title Tag < / Head>. In order to make sure that Google hits that title tag, you want to make sure that it is between your head tags. If you use wordpress like I recommend, that’s easily accomplished through the various SEO plug-ins that WordPress offers.

I recommend the All-in-one SEO plug-in but there’s a whole mess of other SEO plug-ins that will allow you to easily structure your title tags so it’s done properly.

No more than 70 Characters. Try to Keep it your 70 characters or less. The reasons for that are:

  1. If you too long with your title tag, Google will clip the title tag a little bit short so your entire title tag will not show up in the search page. And if you put in the search querry in Google, and it shows you the listings of the top listing above each website is the title tag. You want to make sure that when your visitors are looking at the choices to click on, your entire title tag is shown.
  2. It could be an indication that you are trying to spam Google. So, anything longer than 70 characters, they’re making a bump in your ranking or maybe your website won’t rank as high. So, its important to try to keep it around 70 characters or less.

Now, talking about how to structure your title tags, there’s a lot of controversies about this.

A lot of business owners that I see, like to put the name of their business or their brand names first in their title tags.

And that’s fine if you think your brand is big enough and carries a lot of weight in the search engine’s result pages. But if your  a small/medium size business  with not that big of a brand name, you’re better off starting your title tag with the keyword. Do your keyword research, knowing what your prospects and buyers are searching for and starting that title tag with that keyword.

The other thing that you need to remember about your title tag is each page of your website should have a unique title tag. I see a lot of times, business owners carry their title tags around the entire site and that’s not good for the search engines result pages or for Google because Google can’t decide what page to show for that term.

So, if you have ten pages that all say ABC Company, Google won’t know what page to display in the search engines result pages. So, it is important that you have different title tag for each of your webpage.

Ways to Structure your Title Tags.

  • Primary Keyword / Secondary Keyword / Brand. You can use two keywords if you want. This is pretty good but I will say that the further away from the front of your title tag that you go, the less weight the other words carry. In other words, if you are on the secondary keyword, more times of that so it will rank as well as the first keyword in your list. I also recommend to use the pipes. I just used the pipes for static purposes but you can use dashes, commas, and it really doesn’t matter.
  • Primary Keyword / Brand. This is nice and short and you get a nice punch on your keyword.
  • Brand / Primary Keyword. If you want to go with your brand and you got, for example, a hunting equipment or fishing equipment, you can have your brand and then the keyword. But I will only recommend that if you are really a big brand and you test it by setting your title tag and see what kind of ranking you get. Test if for 30 days and just change it back and see what happens.

Real life example of how to do a title tag.

Small business SEO / Small business SEO Consulting

That one of the different ways that you can think about title tags.

I hope you I cleared up any confusion that you might have about your title tags. The most important thing to remember is make sure that each one of pages have unique title tag, make sure that they don’t go over 70 characters, and make sure it is between you head tags in your website and you should be pretty good to go.

If you have any questions, comments, please leave  them at the comment box below. If you have any questions that you’d like me to answer in the future episodes of the X’s and O’s of SEO, please let me know that as well.

This is Bill Parlaman saying, “Now go, dominate Google!”

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7 Responses to “SEO Title Tag-The X’s And O’s Of SEO-Episode 6”
  1. Edwin Soler says:

    Bill,      I’m really enjoying this series.  You pointed me to my keywords and I was able to understand at a deeper level how I am found on line.  There is a key (or phrase) that I want to rank high for and I am no where near the top right now. It’s Musica Cristiana (that’s christian music in Spanish). Your video is very straight forward and easy to understand and gave me some ideas to work with by playing around with those key words. My challenge is how to get the customers to the next page or pages once they land on the page with these key words.  Let me quickly explain.  I can have the title with those key words but if the customer is looking for music, than I need to have them know very quickly how to get to the music section.  Otherwise they will think they landed on an article page that speaks only about Christian Music and not the music it self that they are looking for.  Any suggestions will be greatly appreciated. Thanks Bill.


  2. Good question Edwin. You should check out my post on SEO website architecture

    Also, Netflix does a good job of doing this. The too have a music section but you can also see how they build their site out for movie rentals too.

    I hope this helps.

  3. Ann Byer says:

    How do you add the piping? I am using All in One SEO plug in.

  4. Hi Ann,

    It’s the key above your “return” button and below your “delete” button. I hope this helps


  5. Leslie says:

    Hi Bill,
    I have a blog site for a hotel in Denton, TX. I have a static page with a list of local restaurants that might be helpful for hotel guests, but when I include the primary, secondary keyword, and site name the title tag gets longer than 70 characters. The title tag currently is: “Denton Texas Restaurants-Places to eat in Denton TX | Holiday Inn Denton TX.” So the Google result title tag is cut off at “Holiday Inn.” Is it better to include both primary and secondary keywords in the title or get the full site name in the tag? All of my keywords are long-tailed because they are geographic focused, so it makes it hard to fit it all in. Thanks Bill

  6. Hi Leslie,
    Thanks for stopping by and for asking your question. In your case I would probably drop the brand keywords in your title tag (Holiday Inn Denton TX) and leave the rest.

    Since I do not know the URL of your website I have to believe you’re already ranking for brand so adding it to this page is not going to help.

    I hope this helps.

  7. Hi! So good information! I’m starting a basic SEO tutorial in spanish. Questions:
    Do you have a favorite tool to prove the keywords for the page title and description?
    Is better for SEO to do a literal transcription of the video?
    How can i use Google Analytics to see the the month impact of a title?
    Thanks in advance for your answers.

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