SEO Tips-Is Your Website Dying On The Vine?
by Bill Parlaman
Filed under Bill's Blog
I promised yesterday that I would explain to you what it means when your website “dies on the vine” from an online
marketing and SEO perspective.
So let me explain…
When your website is new and you’ve publish your first few pages of content, Google and the other search engines send out little automated robots called “spiders” or “crawlers that scan the content of your website and determine what your site is all about.
Once the Google Spiders visit and crawl your website they store the content in a huge data base on Google’s servers and go off to crawl other sites on the web.
Now in a few weeks, the search engine spiders will come back to your site and check for new content. If the spiders don’t find new content, they’ll leave but will extend the time in which they return.
So now Instead of the spiders coming back to your website in 2 weeks, they might come back in 3 weeks or a month. If the spiders keep coming back to your site without finding new content, the time in which they return again expands.
Eventually what happens is the spiders stop “crawling” your site altogether and your site dies on the vine.
On the flip side, if you’re adding a few new pages a week to your website, the spiders will visit your site more often to the point where they’re crawling your site daily.
Of course it makes sense the more times the spiders visit your site, the higher Google will push your website up the rankings because Google will see your site a relevant authority site because of all the new and fresh content.
This why it’s so important to add content to your site on a regular and consistent basis.
And again, the best way to do this is by adding a blog to your website. In fact, I update my blog as little as 3 times per week and I can see that Google has been visiting my site everyday!
In fact not only does Google visit my site daily, I also get a tremendous boost in web traffic to my site every time I publish a new blog post!
What’s not to love?
Now get busy, Bill Parlaman
P.S. If you want your website rocking the search engines and you want to stop your site from dying on the vine, shoot an email to bill@radicalmarketingsolutions.com and put the word “business blog” in your subject heading. Someone from my office will contact you to get you more information on my business blogging services.
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Bill,
I like your SEO blogs, we’ve re-Tweeted them or reposted them on twitter and on FB. I like your BBQ blogs too!
Thanks Bill. Let me know if there are any other SEO or online marketing topics you would like me to cover.