SEO Blogging: 10 Little Known Ways To Find Content For Your Business Blog
First of all I want to wish you a happy and prosperous new year.
Hopefully you’ve had enough time to rest and relax and you’re now focusing on your business with a renewed energy and purpose!
Now, as a business owner you’ve no doubt been thinking of new and cost effective ways to market and promote your business in the new year, right?
Well for me, there is no bigger bang for your buck than simply posting regular content to your business blog.
In fact, I just had a conversation with one of my SEO clients and he wanted to know why his traffic stats started to fall a bit on his website.
With a quick look at his website analytics the answer was clear–his traffic dropped when he stopped publishing content to his blog.
Simply checking his web-analytics stats revealed that every time he published new content to his business blog, his website traffic increased.( By the way, this is a lesson inside the lesson, you need to track measure and tweak your web traffic so you can identify things like this. One of the principles of direct marketing is tracking your stats this goes for offline marketing and online marketing)
However, one of the concerns my SEO clients have is coming up with fresh and new content for their website and business blog.
So, in order to get you going in the right direction this New Year, here’s a list of 10 little known ways to find content for your business blog:
1.Write about your products and services: This is a great way to talk about little known or unusual ways of using your product or service. Write about the benefits and how your products and services differ from similar ones.
2.Turn your customers into celebrities: Tell the story of how your customers successfully used your products or services and the results they achieved. Record the interview and have the recording transcribed for a written version as well. This way you your prospects can download the audio or read the interview from your blog. This is a great way to add additional testimonials to your website making your customers feel appreciated!
3.Turn on your “blogging radar”: Many of my blog posts come from everyday interactions with other businesses, people and my family. How can you relate your experiences to your products or services?
3. Read related industry blogs: It’s easy to find blogs related to any industry. Simply do a Google search on your related keyword and add “+blog” to the end of your search. Google will show you all the blogs related to your keyword request.
4. Subscribe to Yahoo Answers: Check out http://answers.yahoo.com/. Find the topic your business blog covers and find out what questions folks are asking, then simply answer their questions with your blog post. (Here’s a sneaky trick you’ll want to use, after writing your blog post go back to yahoo answers and answer the question. After you answer the question link back to your blog post for a quick one way back-link.)
5. Set up Google Alerts: Simply head over to http://www.google.com/alerts and type in a keyword or topic about your niche or industry. Google will email you up to date news, stories, and content about your topic. This is a great way to generate new ideas from fresh current content.
6. Visit Message boards to similar sites: Don’t waste your time participating in the conversations, just “lurk” and find hot topics you could use for your blog.
7. Ask your customers and readers what they want to know more about: This one is pretty easy when you think about it but rarely does a business owner ask their customers what they want.
8. What’s the hot news or pop culture topics you can write about: How can you relate your products or services to a celeb or recent news stories?
9. What holidays are coming up in this month: Check out http://www.brownielocks.com/month2.html for a list of odd and unusual holidays you can blog about. Relate the holiday back to a product or service.
10. Read a new book on your industry: You can either review the entire book or take it chapter by chapter and write a review on your blog. This will not only get you more content for your business blog but its also a great way to read more books this year!
So there you have it! 10 surefire ways to break even the worst case of writers block and jump start your sales in 2010!
In my next post I’ll share with you some ways you can maximize your business blog post and leverage it in other parts of your business.