SEO Basics: 3 Little Know Factors That Effective Your Google Rankings”
by Bill Parlaman
Filed under Bill's Blog
Make no mistake about it, dominating Google is all about quality SEO strategies.
Now if you had to pick just one SEO strategy to get your site ranking quickly, hands down it has to be getting quality back-links to your website.
In case your new to SEO, a “back-link” is when one web page links to another.
Think of a back-link as a testimonial for the other website. You’re telling Google the site you’re linking to has good content and is well designed.
Now there are two types of back-links, one is called an “external link” and the other is called an “internal link“
Let me explain the difference:
An external back link is one that comes from another web page outside of your own website. An example of a external back-link would be where I put a link from my website over to yours.
The second type of link is called an internal link. This one comes from a web page within your own website.
The combination of these two types of links forms your “link network.”
Your link network is a huge indicator of how high your particular web pages will rank in the search engines.
So let’s take a look at how your link network is built and the factors that help your web pages rank higher in the search engines, sound good?
1. The number of incoming links to your website. As I said earlier, you’ll want to think of back-links as a testimonial or a vote of confidence for your website. The more web pages linking to your site tells Google that your website probably contains well written and revelation information.
2. The authority of the sites linking to you. In the world of SEO, it’s not all about HOW many people you know, it’s more about WHO you know.
You see, while it’s important to get a lot of links back to your site, its just as important to get links from the bigger authority sites. For example, lets say you get two links from a couple of new websites just put up on the internet. These links will NOT carry a ton of authority because they’re new. However, lets say you get 2 links from sites like Wikipedia and Amazon.com. Clearly those two websites carry more authority and their authority will actually get passed onto your website, make sense?
3. The anchor text of your incoming links. If you’re not familiar with anchor text links you can read my previous post on this subject by clicking the words highlighted in blue. As a matter of fact, the link I told you to click is in fact “anchor text”. You see, Google uses the text portion of the link to get an idea of what the linking page is all about. Since I want my page to rank for “anchor text,” I’ve chosen to use those words as my anchor text. Of course you’ll want your anchor text to be whatever you want the linking page to rank for.
So there you have it, 3 factors that help your web pages rank higher in the search engines. Remember, its not enough just to have a bunch of back links built in a hap-hazard fashion. You need to make sure you have a bunch of back-links from site with high authority using the proper anchor text.
Now get busy, Bill Parlaman
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