Marketing Strategy-Why Most Small Business Struggle And How You Can Avoid These Mistakes!
by Bill Parlaman
Filed under Bill's Blog
Quick- What’s the first thing that comes to your mind when I ask you, ” What do you do?” or “What business are you in?”
Did you think… I’m a Realtor, Plumber,Karate Instructor, General Contractor or Laundromat owner?
In other words, was the first thing to pop into your mind the “thing you do?”
Well if you are like most small business owners this is probably the first thing you thought and this is where your problem starts.
Because most business owners see themselves only as the technician of the thing they do and not the marketer of the thing…make sense?
You spend most of your days, weeks and months perfecting the “thing” you do instead of the marketing of the “thing.”
You see it doesn’t matter that you’re greatest Realtor,Plumber, Karate Instructor, GC or Candlestick maker–the fact is if you do not have a consistent system for generating a steady stream of new customers and leads what does it matter?
The fact you provide great products and customer service should just be a by-product of what you do. This is what gets your current customers to stay and stick around
Look I know this souds a bit harsh but it’s the reality.
Now if your products are crap and you have poor customer service all the marketing in the world isn’t going to help you bubba and you have bigger problems than just your marketing.
Your main focus as a business owner is to create new customers, reactivate your old ones, create a referral system and to get current customers to buy more of your products and services, that’s it!
Because with out a consistent and predicable system for generating leads and customers your sunk. Now this is the bad news. Are you ready for some good news?
You can change this all around and start attracting more customers and clients in the next 12 months if you start marketing the “right” way.
So keep following along and in the next few posts I’ll walk you step by step through some very easy and cool marketing strategies guaranteed to generate more leads and new business in the next 6 months alone!
So in the meantime you’ll need to start answering some tough questions about your marketing strategy. Do you have a consistent and predictable system for generating new leads?
Is your website designed to capture leads and convert those leads to sales or is it just a big electronic brochure with your name rank and serial number?
If you answered no to any of these marketing strategy questions than you’ll want to follow along.
Regards,
Bill Parlaman
“The Radical Marketer”
P.S. If you are sick and tired of your website design or your website marketing is not generating leads and paying customers check out the kitten caboodle website system!
Related posts:
