Marketing Strategy-Do You Make These Mistakes In Your Small Business?
by Bill Parlaman
Filed under Articles
Small businesses cannot afford to indulge in branding and logo advertising because they don’t have sufficient means to carry out extensive advertising of their various products and services. Image based advertising is something that demands huge sum of money to be spent and only big companies with huge money can afford to do it.
Small businesses have limited capital and they need to allocate it in such a manner that slowly and steadily they can grow. If they spend their major part of capital in advertising, then they’ll be virtually left with nothing to ensure smooth production and steady supply of their products. The best strategy for them is to start up from a small level and strive to get good business leads and then through constant effort try to convert them into sales. For this, they can actually use their business website for lead generation.
Branding for them should serve like a bonus but at their level, they should mainly confine themselves to capturing leads. For such businesses, branding and logo advertising is like a kiss of death that can only take them towards devastation and make them witness a downfall. Your goal as a small business person should be to merely inform people about the availability of your product in the market and in a subtle way promote it. Sometimes, you can add special offers with it giving the site visitor an inducement to avail the offer in exchange for their information. You can offer them a free report or free DVD or anything that you feel would be valued by them.
When you give an ad in the newspaper or in any other media, then it is a clear cut indication that your core aim is to sell but as a small marketer, you can’t expect to convince the people about something that is still unknown to them or is unpopular merely by displaying an attractive picture with a logo. To create an image to a level that people recognize your logo, you need to first inform them, generate leads and then convert them into sales. This will automatically lead to your promotion and people will start getting to know about your product. It is a gradual effort. To conclude, it is recommended to small businesses not to focus on branding and logo advertising as at their level of operation, it is nothing but a mere wastage of money and such businesses cannot spend even a single penny without careful planning.
Bill Parlaman is the creator of RadicalMarketingSolutions.com a website dedicated to helping businesses and entreprenuers generate more leads and convert more sales with their website, blog and direct mail. Bill is serious student of emotional direct response marketing and copywritng and is featured in the book, Ulitimate Success Secrets with Marketing Legend, Dan Kennedy. You may use this article on your website as long as you give proper credit and maintain my link back to Radical Marketing Solutions.
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i am so delighted by this article. i am young entreprenuer opareting a small size enterprise, and was at the verge of making such errors,thanks to your article a million fold. i give you a tap on your back.