Website Design Mistakes- 7 Little Mistakes That Are Costing You BIG
by Bill Parlaman
Filed under Bill's Blog, Small Business SEO, Uncategorized
As a small business SEO consultant I do a number of website audits every month.
Doing so many website audits allows me to see a number of website design mistakes day in and day out.
While many of the bigger website design mistakes stick out like sore thumbs, many go unnoticed by the majority of business owners.
So today I want to share with you 7 little website design mistakes that are costing you and your business…Big time.
1. The text on your website is too small-If the text on your website is too small it will greatly diminish the readability of your website. I’d recommend a font size of at least 12px. If you market directly to senior citizens consider bumping it up to 14 px.
2. Using huge blocks of text-Big blocks of text are intimidating to your readers. It’s important to break your text into smaller chunks with bullet points, sub-headlines, bold fonts and smaller paragraphs. Try limiting your paragraphs to no more than three sentences.
3. No “About Us” Or “About Me” Page-Many times the “About Us” page is the second page clicked on your website after the home page. Your visitor wants to learn more about you and more about your business. Consider writing your “About Us” page in the first person answering these three questions: Who you are, how your background and expertise solves your readers problems and how to contact you.
4. No “Contact Us” Page-One of the biggest hurdles you must overcome in your marketing, especially online, is lack of trust . Offering multiple ways to contact you assures your buyers that you’re not a fly by night operation.
4. Welcome to my website-Honestly, can’t you come up with something a little more creative? Give your visitors a benefit rich headline and make an offer for some free information so they can learn about you and your business.
5. Not changing the color of your visited links-This is really a website navigation issue. Your buyers will get lost in your website if you’re not using different colors for your visited links. The easier your website is to navigate the longer your buyers hang around and buy your stuff!
6.Not enough contrast between your page color and font color-Make sure there is enough color contrast between your font color and page background. Avoid busy or colored backgrounds if you can. Just stick to a white background with black text for maximum readability.
7.Not using a simple tag line on your site-Your tag line should summarize what your business does. Sure you can do this on your “About Us” page, but why make your visitors work so hard to find it? You can use a tag line, a headline atop your website or both. ( Notice I use a tag line and a headline on my website)
Making these simple yet powerful changes will create a more usable website for you buyers which in turn build more trust and makes you more money!
Now go dominate Google, Bill Parlaman
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