Comments on: Is Yellow Pages Marketing Dead? What Your Yellow Pages Ad Rep Does Not Want You To Know! http://www.radicalmarketingsolutions.com/is-yellow-pages-marketing-dead-what-your-yellow-pages-ad-rep-does-not-want-you-to-know/ Sun, 29 Jan 2012 19:09:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Blog http://www.radicalmarketingsolutions.com/is-yellow-pages-marketing-dead-what-your-yellow-pages-ad-rep-does-not-want-you-to-know/comment-page-1/#comment-77 Blog Mon, 02 Mar 2009 01:49:33 +0000 http://www.radicalmarketingsolutions.com/?p=261#comment-77 Hey Larry, Thanks so much for checking in. Means a lot that you took the time and let everyone know what's on your mind. You hit the nail on the head also with your comments. YOU Must Track your marketing dollars. If you do not know what it costs to buy a customer you are dead in the water! Thanks again! Bill Parlaman Hey Larry,

Thanks so much for checking in. Means a lot that you took the time and let everyone know what’s on your mind.

You hit the nail on the head also with your comments. YOU Must Track your marketing dollars. If you do not know what it costs to buy a customer you are dead in the water!

Thanks again!

Bill Parlaman

]]> By: Larry Small http://www.radicalmarketingsolutions.com/is-yellow-pages-marketing-dead-what-your-yellow-pages-ad-rep-does-not-want-you-to-know/comment-page-1/#comment-55 Larry Small Wed, 25 Feb 2009 15:24:28 +0000 http://www.radicalmarketingsolutions.com/?p=261#comment-55 Bill, I couldn't agree with you more. In today's competitive environment, ad content is what separates successful Yellow Pages ads from those that don't work. Fortunately, today's advertisers are able to insert a unique telephone number in their ads which can identify the number of calls that these ads are generating and take the guesswork out of determining if the ad is working or not. The ROI for local display ads based upon almost 100,000 of these "metered ad" tests is about $13 of sales revenue for every $1 of investment. Not bad for a medium that a lot of folks are ready to write off. <abbr><em><abbr><em>Larry Smalls last blog post..<a href="http://network.nationalpost.com/np/blogs/fpposted/archive/2008/12/29/january-is-the-big-month-in-pizza.aspx" rel="nofollow">January is the big month in pizza</a></em></abbr></abbr></em> Bill, I couldn’t agree with you more. In today’s competitive environment, ad content is what separates successful Yellow Pages ads from those that don’t work. Fortunately, today’s advertisers are able to insert a unique telephone number in their ads which can identify the number of calls that these ads are generating and take the guesswork out of determining if the ad is working or not.

The ROI for local display ads based upon almost 100,000 of these “metered ad” tests is about $13 of sales revenue for every $1 of investment. Not bad for a medium that a lot of folks are ready to write off.

Larry Smalls last blog post..January is the big month in pizza

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