Small Business Outsourcing – The Beginners Guide To Small Business Internet Marketing -Video 9

Hi, Bill Parlaman from RadicalMarketingSolutions.com and this is Video 9 of The Beginners Guide To Small Business Internet Marketing – How to Take Your Offline Business Online.

And today, I’m going to talk to you about outsourcing.

Look, as a business owner, you have a ton of things that need to get done day in and day out. Quite frankly, you just don’t have the time to get them done and in some situations, you don’t have the expertise to do them.

So, in today’s lesson, I’m going to share some strategies and benefits to outsourcing.

Benefits of Outsourcing :

1. Eliminates $5.00 problems.

Outsourcing helps eliminate $5.00 problems. What do I mean by that?

Well as a business owner your time is worth a lot more than trying to figure out how to create a logo, how to fix some code on website or how to hook up your shopping cart to your website.

Your time is worth $100, $200, $300 an hour whatever you determine that to be and working on those kinds of things just doesn’t make sense for your business. As the business owner, you need to focus on the income producing and the things that are going to help produce leads for your business.

The high ROI activities that are going to help sustain and grow your business. And working logos on your website and things like that just aren’t one of those things that you should be concentrating on.

And when outsource, you can find people to do these kinds of things for $5.00, $10.00, $15.00 an hour and sometimes even less.

I’ve hired outsourcers for a $1.00 or $2.00 an hour to do some tasks that absolutely needed to be done but I just don’t have the time to do it.

Outsourcing absolutely helps eliminate $5.00 problems. The other thing is you may just not have the expertise to do that task.

If you want to create a new logo for your website or for your business and you’re not an artist and you don’t have expertise or skills in using a program like Photoshop, it make no sense to go out and buy that program.

Then spending a weeks on end learning how to use those programs and creating your logo; when you can hire someone to do that for you and you could be doing things that help grow your business.

2. Hire Slow-Fire Fast.

What do I mean by this is, take your time in hiring people. When you interview people, get some references from them, ask them deep questions about their backgrounds and experience, ask who they work for before, things like that.

If they start messing up, fire really fast and go ahead an interview another person right away.

Now, one of the things that I do in my business, is many times I’ll hire 2 or 3 people for 1 job and see who gets that done quicker. One of the things that I try to do for my outsourcing is to create a team.

So I have a team of go to people that in the future I ever need anything, I can go to a person that I know has that skill and get it done for me. And if hire 2 or 3 people, pick out best one and then I can have that person kind of in my back pocket to hire anytime. So that way, I know I have a great team.

It also saves a lot of time that if you have to hire someone, then you have to go to the entire interviewing process again and that can take up a lot of time.

3. Start with Small Jobs First.

What I mean by that is start with a job that is pretty easy. Article or a small logo, or small twit to your website.

See how that job goes and if they get it done right, quickly and under budget or on budget, then you can go ahead and give them more work to do as you build a relationship with them and as trust peers.

4. Things you can outsource. This is just a very small list and you can basically outsource anything you want.

A. Articles
B. Web-designing
C. Bloggging –

If you’ll going to do a blog post for yourself, and you’re going to hire someone to do it, that could sometimes get a little tricky because you blog in your voice. So, make sure that the person you are hiring that is going to do the blogging is able to write the blog in your own voice.

If you just doing some sort of website, you put information out there and you don’t need your voice to come through in that blog post, then outsourcing your blogging is fine.

D. Virtual Assistants
E. Graphic Designers
F. Programming

5. Where to Find Outsources: There are a ton of freelance websites out there.

A. Odesk.com – My personal favorite.
B. Guru.com
C. Elance.com

All you have to do is go to Google and do a Google search for freelance websites. You can find that anywhere.

D. Craigs List.

I have had some success using Craigs List so you can find people looking for jobs. It is a great source for writers, especially US-based writers, web designers, programmers, things like that. I think it is $5 – 10 place an ads on Craigs List if you want to hire someone as an assistant.

E. Your church, high schools & Colleges.

Finally, there are other places that you may not think of. Your church, there is always people who are out of work or looking for some extra income. Maybe that staying-home mom or a staying-home-dad whose looking for some extra income.

High schools are great places to find kids that are hungry that want a little bit more extra money to go out to the movies and things like that.

And course, Colleges. You can find people that are taking web-designing courses. Programmers, writers, all that good stuff.

Think outside of the box.

These are some tips and strategies and benefits of outsourcing.

If you want more information, feel free to grab my free report. There are some more information there. It is called The 7 Most Common and Costly Mistakes Business Owners Make When Taking their Offline Business Online.

And this is Bill Parlaman saying, “Now go, dominate Google!”

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