How To Track Your Website’s Statistics – The Beginners Guide To Small Business Internet Marketing – Video 7


Hi, Bill Parlaman from and this is Video 7 of The Beginners Guide To Small Business Internet Marketing – How to Take your Offline Business – Online.

Today, we’re going to talk about Tracking and Measuring.

One of the most important thing you can do online is track and measure the success of your online marketing campaigns. To be able to identify the things that are working and the things that are not and then fix the things that are not working.

Let’s get into today’s lesson.

1. Google Analytics.

It is a free web-based website tracking tool where you can track all kinds of different statistics and results. To get Google Analytics, just do a Google search for Google Analytics. It is generally the first thing that pops up in the search engine result pages.

You need to register with Google Analytics, put your email address in, and register your website. It is a very easy streamline process. They walk you through it.

At the end of registration, they will give you a code. It’s typically a UA code or they’d give you a snippet of code depending on what type of website you’re running.

Now, in the second Video, we talked about creating your website using WordPress. If you are using WordPress, there is a ton of fantastic WordPress plug-ins you can use to install Google Analytics in your website.

All you need to do is copy and paste that UA code in a little box, click save and you’re off and running.

If you are not using WordPress, you’ll need to access the code of your website and you’ll need to actually take the snippet of code pasted on each one of the pages on your website. That way you can track every page of your website.

1. Google Analytics.

Now, let’s talk about the things you can track and measure using Google Analytics. And again, this tool is completely free and you don’t have to spend a dime on it.

How To Track Your Website's Statistics - The Beginners Guide To Small Business Internet Marketing – Video 7a. Web Traffic Stats. This is how many people are visiting your website on a daily basis. This way you can track, you know, if your traffic is increasing which you wanted to, if it’s falling, maybe you can figure out why. But this is a great tool to be able to view your daily traffic stats.

b. Popular Pages. What pages on your website are people visiting, what are the most popular. You’re able to see those pages and kind of get a good idea of the information that your prospects and buyers are looking for.

If you have some pages that are not as popular, maybe you want to consider adding some content, beefing them up a little bit so they start ranking a little bit higher in your Google Analytics.

c. Keywords. You’re able to see the actual keywords and keyword phrases that your buyers are searching for when they hit your website from Google. Now, there’s a lot of gold in this report because you can find keywords that people are landing in your website for but maybe you are not ranking all that high.

Let’s say, you find a particular keyword that you’re getting 5 – 10 hits on a month but your website is maybe on page 2 or 3 for that keyword. Well, that’s really important to know because that means that those people landing on your site have gone pass the first page, maybe on the page 2 or 3 where your site is and cut on your site.

Now what you can do is cut those keywords, create content around those keywords, build some links to those pages to get that page higher in the search engines and then you’ll increase your traffic because that’s a hot keyword, that’s the keyword that people are digging to find information on.

Bounce Rate. This is a really important measure because Google is really measuring how they want to rank sites based on onsite matrix. So, your bounce rate means how often do people bounce off of your website when they land on it.

In other words, when someone lands on your website, do they click another link and go into your site and then to another page. Or do they come to your homepage or your page within your site, and click the back button on the browser or type-in a new URL to find different results.

You want a lower bounce rate. You want your site be conducive for people to click additional links on your site to go through your site.

Time on Site. Another Google measuring as far as ranking websites. How long do your buyers and prospects stay around on your site? Or are they coming and leaving or are they hanging around interacting with your site. So, you want a higher time on site.

Now, one of the things about this and which a lot of people don’t know is that time on site is not measure until someone clicks another link on your page and visits another page. So, it doesn’t start counting if someone hits the page they land on and they don’t click another link.

f. Page views. How many pages are people on your site going through. Are they looking at one page, 2 pages, 3 pages. Obviously, the more pages they use the better because you want people interacting with your site because Google wants to show good sites that are interactive that have a lot of good information.

g. New visits. How many new people are getting in your site versus returning people. This is important to know that you getting new people to your site, new business, always really important.

h. Referring sites. What sites are referring traffic to yours. Are you running a social media campaign or we talked about in the last video, are people visiting your website from your Facebook page, from your Twitter account, from your YouTube account.

All those things are really important to know where those folks are coming from.

i. Setting Goals. Actually the last thing I want to talk about, it’s not on here, is I want to talk about setting goals.

Google Analytics has a goal setting where you can actually set goals where you want people either click on a link, visiting a page, or register for your free report or a newsletter. You can simply set it up in the Google Analytics and this way you can say, let’s say, a 100 people come to your website and you want to them to opt-in for your free report or your e-newsletter.

Out of those 100 people, how many people click and tic your offer and you download that offer to them. That way you can get an idea of what your opt-in rate is. If you have a lower opt-in rate that tells you might have to beef-up your offer trying to figure out something different to give.

Setting up goal is really important, doesn’t have to be opt-in. As I said, it could be clicking a link or visiting a certain site.

2. Google Webmaster Tools.

Again, another free tool by Google. You have to visit Google Webmaster Tools, register account there and register your website.

And I want to talk about some of the reports that you can find on Google Webmaster Tools. This is a little bit different from Google Analytics but still really important to make sure that your site is submitted to Google Webmaster Tools.

a. Your site on the Web. One of the categories inside Google Webmaster Tools is called Your Site on the web. This is really important for getting some important data.

b. Top Search Queries. This is super important because top search queries will actually show you what keyword your website ranks for and whey they rank in Google. It will also show how often does your website get displayed when someone types in that keyword.

Then, most importantly, how many times do people click through to your website. So, in the other words, it will show “Ok, you are in the first page for Green Widgets and 50 times people typed in green widgets and out of those 50 times, 3 people clicked through to your website.

You can get an idea of what your click through rate is. So, if you have a lower click through rate, this means you are going to need to spurge your listings up in the search engine’s result pages, whether it means improving your title tag, or your metadescription which makes people want to click on your results.

That way you get more people clicking through to your website. Again, another metric that Google can measure and say, “Ok, well, we’d showed Joe Blow’s website for Green Widgets a hundred times but only twice people clicked through it.”

This isn’t probably a site that people are liking. There’s something about it and we are going to bumped it down and we are going to move some other up. It is really important to pay attention to this metric.

c. Inbound links. Another report that you can get inside Google Webmaster Tools is inbound links. How many links are coming into your site from other sites.

As you know, the more links you have coming into your site typically higher ranking, the more links you have, the higher you are going to rank in the search engines.

d. Internal links. You’ll also get internal links. This means how many links from one page on your website to another page on your site.

Again, another very important metric. Not as important as your inbound links but still important to pay attention to your internal links.

e. Diagnostics. Another section in the Google Webmaster Tool. This kind of maintains the health and shows you how healthy your website is online.

You can find out if your website is infected with malwares or viruses. It will give you a little message and let you know that you’re infected, and how to clean it up.

Sometimes if your site does get infected, Google will shuts your site down and you need to resubmit it Google after that malware is cleaned up and inside Google Webmaster Tools, they tell you exactly how to do it. So, that’s why it is important to submit to Google Webmaster Tools.

f. Crawl errors. This is when Google visits your site and they crawl and index the pages on your site. Are there any errors? Are they having problems certain pages? So you want to know if there are crawl errors on your website because you want all the pages of your website indexed in Google.

g. Crawl stats. How often is Google coming to your site, crawling, indexing and that’s important to know. Obviously, you want Google coming to your site more often.

h. HTML suggestions. HTML stands for Hyper Text Markup Language. This is the code that used to build websites. And Google will tell you that if you have errors on your webpages as far as your HTML and will give your suggestions on how to use it.

i. Google Plus One Analytics. Finally, this one is kind of new that Google Webmaster Tools is now showing. What this does is it actually show you the difference in your organic search from people utilizing that Google Plus One button. In other words, your social connections on Google Plus how does it affect people visiting your site.

Do more people visit your site because you’re connected or is it from outside of your connections. So, it is really good metric to determine how Google Plus and the Google Plus One on your website is affecting people coming to your site. That’s something to pay attention to.

I hope enjoyed this lesson on tracking and measuring.

Again, if you’d like more information on any of these online marketing tips, you can grab a copy of my free report called The 7 Most
Commonly and Costly Mistakes Business Owners Make When Taking Their Business from Offline to Online.

And this is Bill Parlaman saying, “Now go dominate Google!”


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