Creating Website Content-The Beginners Guide To Small Business Internet Marketing – Episode 3


Hi, Bill Parlaman from and this is Video 3 of The Beginners Guide To Small Business Internet Marketing – How to Take your Offline Business Online.

In Video 1, you discovered how to do keyword research, how to find the words and phrases your buyers are searching for online.

In Video 2, you discovered how to create your website.

So now you know what your buyers are searching for and your website is up and running, it’s time to add some content to it.

One of the biggest mistake that business owners make when creating their website and taking their business from offline to online is they do not plan out their content creation.

Today’s lesson will be all about how to plan out the content creation to your website. I want to point out the diagram that I have here for you.

Assume that this is your homepage and these are additional pages to your website. Now, these are not been created yet.

What I want you to understand is after you’ve done your keyword research, you’re going to have your # 1 top priority keyword, that you want to optimize your website for.

Typically that keyword has the most amount of search and the least amount of competition and has the ability to bring you the most money or the highest return on investment.

When you have that keyword, I would suggest that you optimize your homepage for that single keyword. Let’s assume that our keyword is “widgets”, so we’re going to build a website about widgets.

Our #1 most search keyword has the lowest competition yet will bring us the most money is the word “widgets.” And now, we’ll going to optimize our homepage for widgets.

From there, we’re going to create additional pages of content built around the other keywords. I suggest doing keyword research for the top 5 – 10 best ROI producing keywords, and start there. Once you get some ranking and you get some legs, then you can expand your website out with more keywords.

But I recommend just starting now with 5 – 10 keywords.

So, let say if our homepage is about Widgets, our second most popular keyword maybe Red Widgets. What I’m going to do next is – I’m going to have content created around the word Red Widgets. Then add page to the website.

Once done, I’m going to link the homepage to our secondary keyword with something called an anchor text link. Here’s the anchor text link.

“Anchor text link is basically the word inside the hyperlink that link from one page to the other.”

We’re going to link by having the word on our homepage, Red Widgets, in the homepage copy or in the navigation bar. Red widgets will be somewhere in our homepage. And then we’re going to link to this page.

Now that we have our Red Widgets page

What we need to do is link back from our Red Widgets page back to our homepage. But of course, we want that link to have a good anchor text keyword, so we are going to make sure that it links back to Widgets.

We’ll make sure that we put a link into a keyword on our Red Widgets page that says widgets and we want to link back to our homepage.

Then we are going to repeat the process, so we have Blue Widgets, Green Widgets, Yellow Widgets and Brown Widgets. We’re going to continue to do that so we’re going to link from our homepage to each page, with the proper anchor text keyword.

And we are going to link back to our homepage. This is very important.

Now we have the initial content created, you are going to build additional pages. Let’s say, you are going to create additional pages for Red Widgets, like Organic Red Widgets.

Add another page, and this will be Organic Red Widgets. We want to make sure that we link to Red Widgets and here.

It is really important that we link back and forth to the articles.

Now that you understand how to create your site, let’s talk how you optimize the actual page for the content on your website.

Let’s assume this is your webpage and this is how we want to start. You want to make sure that your keyword is first in your title tag. So, we’ll have our title tag, top keyword that we want this page to rank for.

And now we want our keyword in the page title of the article. We want to put this in tags.

If you are working with WordPress, WordPress will automatically do this for you. So, you don’t have to worry about the coding and the html.

Then we will add our content to the page. We will have our content in here and we want to make sure that we have our keywords, kind of peppered in here throughout the copy.

I always like to have my top keywords in the first sentence of the first paragraph. Just something I like to do so you can have more content.

You don’t want to stuff your keywords in the content. You don’t want to have keywords that just don’t make sense. And you can also put an image in here.

Google believes that if you use images in your content, it’s really live content that somebody’s working on the website and not some sort of robots online and creating pages automatically.

In your image, you want to make sure that you use your keyword in you alt tag. And of course, continue through the content and another keyword. So, it reads well that will rank well in the keyword.

The other thing to remember is any of the URL of your page, so let’s say this is, let’s say we are going to do Red Widgets, then we will do is /Red-Widgets. So, that will tell the search engines that your page is all about Red Widgets.

In the title tag, we have the keyword Red Widgets. In the title of the page will be something about Red Widgets. In the body copy, we’ll have the word Red Widgets.

We’ll have a picture of the Red Widgets and we are going to make sure we label the picture correctly with the word Red Widgets. Add the keywords here and in the URL, we’ll make sure that we will use the keyword.

So, that’s Video 3 on creating your first content and optimizing the content on your webpages.

If you have questions, concerns, feel free to leave them in the comment box below. If you like to learn more be sure to grab a copy of my free report – The 7 Most Common and Costly Mistakes Small Business Owners Make when Taking Their Business Offline to Online.

And this is Bill Parlaman saying, “Now go, dominate Google!”

Creating Your Small Business Website    Small Business Email Marketing

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