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How To Claim Your Google Authorship In Plain Simple English



Episode 21 Of The X’s And O’s Of SEO-How To Claim Your Google Authorship

Hi, Bill Parlaman from RadicalMarketingSolutions.com and this is Episode 21 of The X’s and O’s of SEO.

And today, I’m going to talk to you about How To Claim Your Google Authorship in Plain Simple English.Claim-Your-Google-Authorship

Google Authorship allows you to claim ownership as the original creator of content that you publish online.

And in a few moments, I’m going to show you how you do this with your website. However, I want to first explain why it’s so important for you to claim Google Authorship for your website.

From a search engine optimization stand point it’s important because claiming your Google authorship establishes credibility in Google’s eyes. It establishes you as you being a trusted web master or the original creator of content on your website.

So if you’ve claimed the Google authorship of your site, Google will likely give more weight to your content and bump your content higher in the search engines.

From a website conversion stand point, when you claim Google authorship, Google MAY show a thumbnail image of you next to your website in the Google search engine results pages.

For example, let’s say you write an article about red widgets and you’ve claimed your Google authorship. When someone searches Google for red widgets, your result may display your thumbnail image next to your result. The other nine results may not.

Your image will draw your buyer’s eyes to your result. This should result in more clicks to your site. Think about it, your site will stand out amongst the other nine results in Google because your picture is next to your site.

Not only this, but as more and more people become familiar with Google authorship, they’ll trust your content over others who have NOT claimed their Google authorship.

This is why so important to claim your Google authorship in Google.

Below are the steps to claiming your Google Authorship.

1. Create Your Google Profile: The first thing you’ll need when you going to claim your Google authorship is to create your Google profile. If you have not already created your Google Profile you can do it by clicking the link below:

Click here to create your Google Profile.

Your Google Profile is where you’ll add your thumbnail image. This is where Google will pull your image from so it shows up next to your website in the Google results page.  It’s important to use a decent picture of yourself here in your Google profile.

2. Link from your website to your Google Profile.  Once you create your Google Profile, you’ll need to link from your website to your Google Profile page.

Your link should be on every page of your website.  A good way to do this is to add the link to your footer, your header or on the right sidebar of your blog.

When you link from your site to your Google Profile, you’ll need to add a HTML attribute called Rel = Author.

Below you will find how the link should look coming from your website to your Google Profile:

<a href=”https://profiles.google.com/your_ID” rel=”author”>Your Name</a>

Again, you’ll want the Rel = Author in your link and you’ll want that link coming from every page on your website to your Google Profile.

3. Link from your Google Profile to your website: Now you need to close this link. So, we have Rel = Author saying that, this is the author and now you want to link back from your profile page to your own website. And when you go to your Google Profile page there is a section called “links”.

You can add your link there back to your main website.  I would name the the your name and add the “+” symbol before your name.

How To Claim Google Authorship For A Multiple Author Blog

Now there is another way you can claim your Google authorship if you are running a multiple author blog.

If you have a site with multiple authors, you’ll want to create a bio page for each author. Next, you’ll link from your main website to each authors bio using the Rel = Author HTML attribute. So, now you have Rel = Author to the bio.

The next step is to make sure each of the authors have a Google Profile page.

You’ll want to link from each authors bio to their individual Google Profile pages adding the REL = “me” attribute.

So here is how it will look:

A link from the main website ( From every page) to the author Bio: <a href=”http://yourwebsite.com/author-bio/” rel=”author”>Author Name</a>

A link from the authors Bio to their Google Profile page: <a href=”https://profiles.google.com/author_ID” rel=”me”>Author Name</a>

A link from the author’s Google Profile page back to the author’s Bio Page.

So, once sets done whether you’re a single author blog or multiple author blog, you’ll want to double check that you done it right and the way that you can do that is you can compare it with Google. Simply go to :

Google Rich Snippets Tool

Once at the tool just put your URL and click submit.  Google will tell you whether or not, you’ve done it correctly.

If there are errors or mistakes, Google will show you what error was made and how to fix the problem.

You can also fill out Google’s Authorship Request Form below:

Google Authorship Request Form

By filling out this form, Google will let you know of any impending problems with your authorship request.

And that’s Google Authorship In Plain Simple English.

It’s really important for you to do to help establish credibility in Google’s eyes.

I can almost guarantee that most of your other competitors are not doing this. This will give you a leg up on your competition.

If you have any other questions about Google Authorship please leave your comments in the box below this video.

If you have any other topics you’d like me to cover in future episodes, again, leave those in a comment box below as well.

This is Bill Parlaman saying, “Now go, dominate Google!”

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Comments

3 Responses to “How To Claim Your Google Authorship In Plain Simple English”
  1. Neil Ferree says:

    Good info Bill. Simple and Clear.

  2. Tim says:

    Handy stuff – I write a lot so I will be adding this in future…thanks Bill!

  3. Luishi says:

    Thanks I am trying to apply this on my site, but I get some errors.

    It always have to add that the author page must be indexed in order to get the authorship in the results, so you have to modify the structure for sitemap.xml and heading metatags.

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