How To Choose A Domain Name For Your Website-The X’s And O’s Of SEO-Episode 8
Hi Bill Parlaman here from RadicalMarketingSolutions.com and today is Episode 8 of the X’s and O’s of SEO.
And today, I’m going to talk to you about how to choose a domain name for your website.
Now, you may already have your own existing website and a domain name that you love.
But after this video, if you find that your domain name does not necessarily fit all the criteria of choosing a great domain name, stick with me till the end of this video and I’ll going to share to you some solutions and ways to work around those issues.
So, without any further ado, let’s get involve into today’s lesson.
CRITERIA ON HOW TO CHOOSE A DOMAIN NAME FOR YOUR WEBSITE:
1. Choose Top Level Domains: The first thing that you need to be aware of is when you choose a domain name, you want to stick with top level domain names.
Now, what I mean by top level domain names are domain names like .com, .org and .net.
You really want to stay away from the .infos and .biz and here’s why…
There are a lot of unethical marketers out there that has actually used those extensions to create spam on the internet and Google is well aware of this.
So, there is always a chance that Google could devalue those types of extensions – .info’s, .biz. So, stick with the top level domain names.
I recommend first, .com, then .org and then .net.
2. Choose Keyword Rich Domains. The next thing that you want to remember is you want to choose keyword rich domain names. Exact match keyword domain names is even better.
What I mean by that is that, let’s say you sell blue widgets. A great domain name for you would be bluewidgets.com. It’s an exact match to your keywords.
When you choose your keyword for your domain name, make sure you are choosing your best or your top producing keyword for your domain name.
3 Reasons why to choose keyword rich domains:
-Helps with SEO. Google still tends to rank exact match domain names high in the search engines. But it really only going to help you for that one keyword.
So, if you are bluewidgets.com is only going to give you that blues for blue widgets. If you sell red widgets or yellow widgets, that would not be necessary be as powerful for that. So, make sure that when you are choosing a rich keyword domain name, choose your best producing keyword for your domain name.
-People search exact match domains. People still search for domain names in the search engines. In another word, people still search or go to Google and type in amazon.com or they type in bluewidgets.com. So, having the exact match keywords in your domain will help when people search for those types of domain names in the search engines.
-Gives clues to searchers about your site. Let’s say, someone types in blue widgets in the search engine bar and you get the top ten websites that show up. You want to make sure that your domain name, bluewidgets.com or some sort of combination with blue widgets so that your domain kind of stick out and it can be identified as a website dealing with whatever keyword your buyers has typed into the search engine.
3. Keep your domain names short. I recommend 15 characters or less because it is easier to remember – short domain names and if you are going to put your domain name in your business card, it may not fit in your card. So, keep it short so it is easy to remember, makes it easier to type and you can fit your domain name in your business card.
4. Avoid using hyphens. Just like using those others domain extensions, hyphens tends to look spammy to the search engines and to Google. Again, unethical marketers have taken their keyword, put hyphens on them and Google again is aware of that and your domain name could be devalued because of it.
It is also kind of tough typing that domain name into a search bar so, stay away from hyphens as much as you can.
5. Avoid “Gibberish” or “Catchy” domain names. You’re probably not gonna be the next Google or Amazon or 4square or Twitter, so, stick with your keywords. That’s where you going to get most of your traffic with those keyword rich domain names.
6. Add a tail. Let’s say you go to choose your exact match or your keyword rich domain name and it’s taken. Well, you can kind of add a tail at the end of your domain name.
And some of those tails that I recommend are: Reviewed, solutions, compared and location.
It could be bluewidgetsreviewed.com or bluewidgetssolutions.com, bluewidgetscompare.com. There are lots of tails that you can use in your domains but just make sure that you have your keyword early in the domain name.
You can also use your location. So, it could be bluewidgetsphiladelphia.com
If you are struggling for ideas for your domain names, there are websites like:
And these websites will actually allow you to put in your main keyword and it will give you a bunch of different choices that you can use to choose for your domain name.
Let’s say you already have an existing website with a domain name and you are not exactly thrilled with your domain name or they don’t fit these criteria.
There are a couple of things that you can do here.
You can go out and buy a brand new domain name with maybe some of your products. Let’s say, for instance, you own bluewidgets.com. You could out and buy redwidgets.com, yellowwidgets.com and create many informational website or authority to websites based on those products that you sell with other keywords that you want to rank for.
So, you don’t have to necessarily change your domain name. You just have to take some of your products and make it into mini-websites and then you just have to link those websites back to your main website.
If you are absolutely positive that you have to change your domain name, you are going to make sure that do a 301 redirect from your old website to your new website.
And there is also a new category in your Google website master tools account where you can actually tell Google that you are changing your domain name.
So, it will ask you for your existing domain name and what the new domain name will be. And that will give Google some clue that you have this old website and now you are going to move to this new domain name.
There are some tips on choosing domain names for your website.
If you have any questions, comments, feel free to leave them in the comment box below.
And again, this is Bill Parlaman saying, “Now go, dominate Google!”
P.S. You can check out an older post I wrote on how to choose an SEO friendly domain name.