Google Ranking Factors – How To Get Top Rankings On Google-The X’s And O’s Of SEO-Episode 5
Hi Bill Parlaman here from RadicalMarketingSolutions.com and what I have for you today is Episode 5 of the X’s and O’s of SEO.
In today’s lesson, I’m gonna reveal the secret formula on how to get top rankings on Google for the products and services you sell.
So, without any further ado, let’s get in to today’s lesson.
Those factors are…
POPULARITY + RELEVANCY = Money In Your Bank Account
So, let’s take both concepts and talk about them and see how they relate together to propel your website to the top of Google.
Website POPULARITY. Website Popularity is not how much traffic you having coming to your website. In fact, the amount of traffic coming to your website has very little to do with how well your website will rank.
What I’m talking about popularity, I’m talking about how many other websites around the internet are linking back to your website. This is also called authority.
So, popularity is the same thing as authority. The more times other websites link back to your website, the higher authority Google considers your site to be.
So, the higher authority, the more links, the greater the website goes up in the search engines.
The absolute # 1 thing you can do to get your website ranking on top of Google and eliminate your competitions from the search engines, is to have more links to your website than you competition does.
That’s the most important activity you can engage in from an SEO standpoint .
There are two types of authority or popularity:
1. Domain Popularity – Means how many links are coming to the root domain of your website, www.yourdomain.com. This is your websites OVERALL popularity.
2. Page Popularity – Means how many links are coming into your internal pages, your www.yourdomain.com\killer-content-page. This refers to how important an individual page on your website is.
This is why it is so important to have an awesome content on your website. This way other websites want to link back to you. Your information should have great information, solve their problems, answers their questions. Your content should scratch the itch of your prospect. This is how you get websites linking back to your website and your site becomes the authority.
So, that’s popularity. And the most important about popularity is how many links coming into your website.
RELEVANCY. How relevant is your website to the topic. So, we need to first talk about:
1. Text – I’m talking about the words on your website. When I say text, I’m talking about things like your title tags, your H1 tags on your page, the physical written content on your website.
Look, the internet is made of something called HTML – “Hyper Text Mark up Language”. The word there is text.
For your best bang for your buck, you’re going to get a much better result in the search engines by using text on your website.
I know there’s a lot of talk out there of using videos for higher rankings and they have their place, but all things being equal, text rules the day in the search engines.
So, the higher quality, better content text you have on your page, the higher your website will rank.
Google has gotten very good at being able to parse texts together. They figure out what words mean in conjunction with another.
So, let’s say we have a website and we are going to talk about Tea. They would expect to see something like iced tea, green tea, brewed tea, drink tea – those kinds of things , hot summer day.
They do a very good job, that is – Google, in putting those words together and making a site relevant. If you have words maybe paper company on your site and you’re talking about tea, that’s really not going to jive.
Google’s been able to figure that out so you can’t game the search engines. So, how relevant is the text on your website and that comes together with writing good quality content and doing proper keywords research.
The other type of relevancy is:
2. Links- We are not talking about how many links but how relevant are the links coming into your website.
There are two things you want to look at here: how relevant are the links coming from whatever site linking back to you.
In other words, if you have a site on tea, you should have links from other sites that are relevant to tea. Maybe links from a coffee site, from a beverage site, from a juice site, maybe from a ware like glasses, drinking glasses and things like this.
That’s where you really want to see your links coming from – relevant sites. It would not make sense to have a link, let’s say, from a paper company or a computer company or something like that into your site. It is still a link but it will not be considered as relevant.
The second part of your link is you want to look at your anchor text. In other words, that blue, highlighted, underlined text that when you click it, takes you to another page. It’s the hyperlink text in a web page.
You want to make sure that the words that are hyper-linked, that are blue and underlined, has something to do with your page.
So, if we are talking about tea, or green tea and we have a website on tea, and we have a page on green tea, we would want the link coming to our green tea page to have green tea in it.
So, maybe, drink green tea, or green tea recipes, how to brew green tea. Those are all relevant anchor text links that will help tell Google that this page is relevant for tea and green tea. So, that’s all really important.
One way that you can check this is tool called Open Site Explorer.
Enter your URL into open site explorer and it will show you all the links coming into your site. It will show the anchor texts that’s being used as well and you will be able to see what sites are linking to your site.
You can even download it to an excel spreadsheet and you can filter out external links from internal links. But you’ll want to make sure you’re getting good links from relevant sites using proper anchor texts.
So, this is the secret formula to getting your website ranking on top of Google.
Popularity + Relevancy = $$$.
I hope you enjoy today’s lesson and if you did, please be sure to leave comments, questions, anything that you might have in the comment box below.
If you have any topics you’d like me to cover in the future, X’s and O’s of SEO, let me know too and I’ll be happy to cover those for you also.
This is Bill Parlaman saying, “Now go, dominate Google!”