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Google Alerts: How Google Alerts Improve SEO Results

Content is king when it comes to SEO… coming up with fresh content is not always easy.

One of the easiest ways to generate endless supplies of new content is to set up a few Google Alerts.  Google Alerts allow you to monitor important activities going on in your marketplace or niche.

Setting up a Google Alert is very easy. Simply head over to Google Alerts and you’ll see the image below:

Google Alerts For SEO

So the first thing you’ll want to do is simply type a keyword or phrase relating to your business. For example, I have an alert set up for “small business SEO.”  This way I can keep up on all the news and information going on in my business.

Next you’ll want to choose the comprehensive option and only have the alerts sent to your in-box once a day.

Finally, choose an email address where you’ll want the Google alert sent.  Once your alert is submitted, Google  sends an email asking you to confirm the alert.

Now what I like to do is set up a special folder in my outlook account and call it “idea file.”  I’ll create a rule where the Google alert is automatically funneled into this folder so my in-box doesn’t become cluttered.  I can then review the alerts at my leisure.

Some of the way you can leverage Google alerts includes:

1. Sparking blog posts ideas: You’ll never run out of blogging ideas with an idea folder full of breaking news on your market or niche.

2. Positioning: Being informed about your business and industry and sharing information with your customers positions you as an expert and authority in your field.  ( Breaking news also make for tasty Twitter food)

3. Building relationships: Google Alerts helps you identify the folks talking about the news and issues in your industry.  This is a great way to network and build joint venture partners.

4. Reputation management: It’s important to know what’s being said about you and your business online.  This is a great way to acknowledge those who are saying good things about you and of course manage the not so nice.

So try setting up a few alerts this weekend and start building your idea file. You’ll NEVER find yourself running low on SEO content ideas!

Now go dominate Google, Bill Parlaman

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3 Responses to “Google Alerts: How Google Alerts Improve SEO Results”
  1. Mary Maru says:

    I’m using Google Alerts but didn’t consider setting up folders to categorize the alerts in my email client. Great idea. Thanks.

  2. Hi Mary, I’m glad you enjoyed the tip on Google alerts. Its a great way to get SEO content for your website and blog. Thanks so much for checking in!


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