Direct Marketing and Copywriting Secrets Revealed In This Eye Opening Interview!
I’d like to answer a few of the questions and comments in response to the free 7-part video direct-marketing and copywriting workshop Craig is putting on, which you can now get your hands on here:
http://www.radicalmarketingsolutions.com/craiggarber
I have been lucky enough to work with Craig over the last 3 years and as I’ve said before, I credit him with much of my success. The way this guy can take complex marketing strategies and boil them down into simple to understand concepts is second to none.
And “Yes,” he really made a hair north of $578,000 with a small online list of less than 5,000 names, and “Yes,” inside his book he reveals actual snapshots of the numbers from his shopping cart.
The funny thing is, prior to a meeting with one of his mentors, he had NO idea at all, what he did was even significant. He’s a typical “Type A” personality who’s sort of old-school and so darn hard on himself, all he ever thinks about is doing better than he’s doing now.
And since he’s not the kind of person who discusses how much he makes – until he happened to have this one conversation (which he’ll talk with you about on one of his videos)… he really had no frame of reference for how well he was doing.
See, he’s NOT very heavily networked in any kind of big marketing circles at all.
In fact, he recently confessed to me…
“I’m actually pretty reclusive. Many people would say I live a fairly simple life, and when it comes down to it… a somewhat “boring” lifestyle. I wake up… drive over to the gym in my Jeep Wrangler… work out… come home… and then work all day in my office which is on the second floor of my lake-house.
Sometimes I’ll take a break to spend some time with my wife, or sometimes I’ll take a break and go fishing on my lake…and I usually drop off and pick up my daughter from school, once or twice a week.
My hobbies are reading… music… fitness… bass-fishing…good coffee and good cigars… and traveling with my family,when we can.
Not particularly exciting, I know. But I had more than enough excitement as a kid growing up in the projects in The Bronx. Problem was, most of that excitement was “bad” excitement, including, (among other things) divorce…drugs… violence… bankruptcy… and lots of other unconventional experiences.”
Craig actually shares many of these personal stories with you on his free 7-part video workshop series, and even more so in his book.
In today’s video marketing lesson, Craig’s going to share a story with you about a well-established and successful retail store that made incredible marketing mistake, which was tragic, because it was so easily preventable.
This critical error forced them to go from having a GIANT shop, to literally a small trailer selling food on the side of the road.
Make sure YOU don’t make this same mistake by watching the video below:
http://www.radicalmarketingsolutions.com/craiggarber
Now go dominate the search engines,
P.S. Look, one of the most critical things you can do in business, is offer your customers guarantees. And yet, most people are fearful of offering them — usually, for the wrong reason.
So make sure you also watch Craig’s video about guarantees– he filmed it in the middle of Greenwich Village in New York City, right in front of one of the most unusually-named retail stores you’ll ever see.
Watch the entire workshop here:
http://www.radicalmarketingsolutions.com/craiggarber
