Why You Must Market Your Business Harder And Smart In Tough Economic Times!
by Bill Parlaman
Filed under Bill's Blog
I’d like to share a little poem I read thanks to a recent bonus report I received from marketing genius and one of my mentors, Dan Kennedy called “Recession Escape Plan, How To Boost Sales And Profits Now!”
Dan’s special report is all about marketing during a recession and how to break out of your selling slumps and how to make a lot of money in a down economy much like we are experiencing now.
You see, in economic times like these most marketers and business owners shrink up and drift away. But the really smart marketers and business owners know its just a matter of working a little harder and a little smarter and eventually you’ll get your pay day on in this case a nice big fat worm!
Heck, anyone can make money in a booming a economy but it’s in the tough times like these where you really find out what you’re made of! If you can make money in a down economy think about how much money you can make in a booming economy, right?
So without any further ado, a little “pick you up” on this fine Monday afternoon….
Said the little red rooster, “Gosh, all hemlock, things are tough!
Seems that worms are getting scarcer and I cannot find enough.
What’s become of all those fat ones is a mystery to me.
There were thousands through that rainy spell, but now where can they be?”
The old black hen heard him, didn’t grumble or complain.
She had gone through lots of dry spells; she had lived through flood and rain.
So she flew up on the grindstone, and she gave her claws a whet,
As she said, “I’ve never seen the time when there were no worms to get.”
She picked a new and undug spot; the earth was hard and firm.
The little rooster jeered, “New ground. That’s no place for a worm!”
The old black hen just spread her feet; she dug both fast and free.
“I must go to the worms,” she said, “the worms won’t come to me.”
The rooster wanly spent his day, through habit, by the ways
Where fat worms had passed in squads, back in the rainy days.
When nightfall found him supperless, he growled in accents rough,
“I’m hungry as a fowl can be — conditions sure are tough.”
He turned then to the old black hen and said, “It’s worse with you,
For you’re not only hungry, but you must be tired, too.
I rested while I watched for worms so I feel fairly perk,
But how are you? Without worms, too? And after all that work!”
The old black hen hopped to her perch and drooped her eyes to sleep
And murmured, in a drowsy tone, “Young man, hear me and weep.
I’m full of worms and happy, for I’ve dined both long and well
The worms are there, as always, but I had to dig like hell.”
So there you have it! Are you digging harder and smarter for your big fat worms or are you still trying the same stuff that worked for your business or website just a few years ago? I’d love to know what you’re doing or how you’ve changed your marketing since our current state of economy. Please leave you thoughts and comments below in the message box. I really would love to hear from you!
Now go get busy, Bill Parlaman
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