Do Your SEO Strategies Add Up In Google’s Eyes

You hear me talk a lot about seeing your SEO strategies through Google’s eyes. I hammer this point home because you have the ability to call the shots when it comes to what YOU want Google to show YOUR buyers online. For example, if you’re trying to get a web-page to rank for “blue widgets,” [...]

7 Ways To Leverage Your Website’s Elevator Pitch

So yesterday you discovered the importance of having a quality elevator pitch for your website. Today, I’d like to share with you 7 ways to leverage your website’s elevator pitch and increase traffic to your website or business blog. 1) Your website’s tag line.  Having a clear and concise tag line on your website quickly [...]

Google Alerts: How Google Alerts Improve SEO Results

April 23, 2010 by  
Filed under Bill's Blog, SEO Tips, Small Business SEO

Content is king when it comes to SEO… coming up with fresh content is not always easy. One of the easiest ways to generate endless supplies of new content is to set up a few Google Alerts.  Google Alerts allow you to monitor important activities going on in your marketplace or niche. Setting up a [...]

Website Design Mistakes- 7 Little Mistakes That Are Costing You BIG

As a small business SEO consultant I do a number of website audits every month. Doing so many website audits allows me to see a number of website design mistakes day in and day out. While many of the bigger website design mistakes stick out like sore thumbs, many go unnoticed by the majority of [...]

Small Business SEO Timelines

In addition to being a small business SEO consultant, one of my hobbies is cooking traditional southern style BBQ. In fact, one of the first websites I created was geared towards the wonderful world of BBQ. Now this might seem like a stretch to you, but BBQ taught me an important lesson about SEO… You [...]

Keyword Cannibalization-How To Avoid Keyword Cannibalization

Keyword Cannibalization often occurs in your website when you fail to create a quality SEO plan for your business. What usually happens here is a business owner starts publishing multiple web pages on their website targeting a single keyword or keyword phrase. In most cases the business owner is completely unaware this is happening. Ultimately [...]

Creating SEO Content The Easy Way!

Over the last few posts you’ve discovered how important it is to plan your small business SEO campaigns. Not only will you get a higher ROI from your SEO campaigns, you’ll also save yourself a ton of time and frustration too!. Hopefully by now you’ve created your “SEO Blue Print“ and at least one “SEO [...]

SEO Content-How To Create “Money” Pages For Your Website

Today I’d like to talk to you about creating SEO content for your website. In my last post you discovered how to create an SEO blue print for your website. Remember, your SEO blue print is a great way to organize your website around keywords and web pages. Now that you have your SEO blue [...]

SEO Blue Print-How To Plan Your SEO Content!

OK, so this is part four of my series on planning your small business SEO campaign. So far you and I have covered: Changing your SEO mindset How to use keywords in your small business SEO strategies and… How to find your keywords So now it’s time to start talking about creating your content for [...]

Small Business SEO-How To Find Your Keywords

March 23, 2010 by  
Filed under Bill's Blog, Small Business SEO

So in my last post you discovered the importance of keywords for a small business SEO campaign and how Google uses them to match your website with your buyers search request. Again, just a refresher: Keywords are the cornerstone of your online marketing campaign because they’re the commercial intent of your buyer. Its whats going [...]

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